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Feature Story
On Display

When customers visiting the showroom of Milwaukee-based Advanced Designs inquire about buying a low-cost, Asian-made display, owner Chris Byhre is happy to show them a floor sample: a flimsy set-up that poses a clear contrast to the sturdy, attractive displays elsewhere on the sales floor.

“I tell customers that it has a five-minute warranty, which starts when I begin talking to them,” says Byhre.

Not surprisingly, his customers get the message. While many Asian companies sell an array of inexpensive display products, their quality proves the old adage about getting what you pay for.